Grilling is about community. Which is why Weber is at its strongest when the product isn't just explained but experienced: in conversation, in trying it out, together with other people. That is exactly what the Weber Grilling Experience stands for. It brings grilling courses, promotions, expert advice and dealer concepts into retail — in Germany, Austria and Switzerland.

Behind this experience sits a large operational system. More than 1,000 events per season, some 22,000 grilling-course participants, 3.3 tonnes of meat and 4,265 gas bottles used in 2024 make the scale tangible.

For that to work reliably at this scale, numerous interfaces have to mesh: dates, bookings, retail partners, promoters, grill masters, materials, documentation, invoices and reporting. The challenge: turning many individual processes into one transparently manageable system — and continuously adapting it for a dynamic promotional environment.

Tylers and Vierkant support Weber with the operational management, administration and continuous development of the Grilling Experience. At the centre sits the Grilling Experience portal as the central platform for bookings, scheduling, documentation, material processes, invoicing and reporting.

The collaboration combines day-to-day operations with process development: incoming enquiries are managed, bookings and special requirements coordinated, materials organised, open items tracked and reporting supplied. At the same time the system, data structure and processes are continuously analysed and developed — building, step by step, a robust basis for more transparency, efficiency and scalability.

Numerous functions and workflows were deliberately developed further during live operation. Status information, open items and missing documents are quicker to grasp and can be tracked more reliably. Core processes such as rebookings, schedule maintenance, confirmation flows, material orders and dispatch are more clearly structured and more efficiently mapped. For administration and accounting, invoicing processes, country-specific requirements, correction options and export functions were optimised.

Behind the scenes, the Weber Grilling Experience becomes more transparent, more predictable and more efficient. Everyone involved gets clearer orientation, operational teams work from clearer overviews, and recurring tasks can be handled more reliably. The portal is therefore not merely an administrative system but a central workspace for a large DACH-wide experience programme.

Product staging, dealer activation, administration, reporting and process logic all converge in one shared system. What looks like a spontaneous experience from the outside rests on clear structures, reliable routines and continuous development behind the scenes. That is precisely where the value of the collaboration lies: event organisation becomes a digital operating model that keeps complexity manageable.