
Horizont – Trade marketing: Call Toni celebrates its Opel comeback
Call Toni (conteam gruppe) wins back Opel's trade marketing after a pitch – the agency previously ran the account as Conteam Below from 2008 to 2020.
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Call Toni (conteam gruppe) wins back Opel's trade marketing after a pitch – the agency previously ran the account as Conteam Below from 2008 to 2020.
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Call Toni Retail takes over Opel's trade marketing for around 530 locations – retroactive to 1 July 2026 and set up for several years: consulting, campaigns, dealer websites, marketing portal and hotline.
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Call Toni (conteam gruppe) takes over Opel Germany's trade marketing after a pitch – the rebound after losing the Volkswagen account.
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Guest article by Frank Müller: why employment law is becoming the fourth structural crisis factor for agencies – alongside cost pressure, account losses and AI.
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Opel Germany reassigns its trade marketing after a pitch – to Call Toni Retail, the newly founded unit led by Jens Gonnermann of conteam gruppe.
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Ranking of Germany's largest owner-managed agencies 2025 — conteam gruppe in 13th place.
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"Leadership also means questioning yourself — and questioning the habits you have grown fond of." Frank Müller on self-transformation in agency leadership.
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"The agency industry has lost sight of what matters. A look beyond national borders would help." Frank Müller makes the case for nearshoring as a strategic answer to cost pressure.
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Call Toni (part of conteam gruppe) wins 2× "Winner" at the German Brand Award 2025 for "AI Audio Advertising" (radio spots for VW partners) and its Micro-Influencer Programme.
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