Volkswagen
Radio advertising that used to be the preserve of large corporations — now for every dealership.
AI-GENERATED RADIO SPOTS · 4 CUSTOM VOICES · BOOKABLE DIRECTLY
01
Setup
Audio advertising dealerships can finally afford to use.
Regionally rooted businesses benefit greatly from audio advertising — it has advanced enormously in recent years, technically and creatively. But the administrative effort and the cost of professional voice talent and recording studios usually make it uneconomical for small dealerships and service workshops.
Our approach for more than 1,800 Volkswagen partners: AI-generated audio adverts — high quality and low cost, fast and straightforward, individual and flexible. Produced through a marketing management tool, booked in a few clicks, delivered as a radio spot or dealer tag.
AI copywriting supplies the customised script, text-to-speech generates the finished recording from a custom voice model — and a defined review and approval process keeps quality consistently high.
Stats
02
Approach
Phase 1 — dealer tags: ordered through the marketing portal, delivered between December 2024 and January 2025. Model, offer, lease rate — everything is entered directly in the tool and arrives fully produced in the inbox or as an upload.
Phase 2 — audio from free-form scripts: spots for town festivals, football stadium announcements or in-store radio in the supermarket. No studio session, no voice talent booking, at consistent quality.
Phase 3 — voice-over for moving image: fully automated AI processes for video production — LLMs for the script, GANs via Runway and Midjourney for visual elements, OpenAI-based text-to-speech systems for the voice-over.
Core insight
"Audio advertising always had the same catch for small dealerships: too expensive, too slow, too much overhead. AI-generated audio adverts and a defined approval process in the marketing portal turn exactly that around — high quality, low cost, finished in a few steps. And the expansion stages show the scale: from dealer tags through free-form scripts for stadiums, town festivals and in-store radio to fully AI-supported video production — a production stack that grows with you."
