Die Ölmüllers
From one episode to millions of streams.
MONTHLY VIDEO PODCAST · OWN STUDIO · 100,000 LISTENS FROM EPISODE ONE
01
Our Work
A podcast format with reach you normally only see on TV.
Lissie Ölmüller is a mom influencer with reach that matters in Germany, across Europe and internationally. Together with her husband she represents a family model that resonates widely: very young, three children, daily life between responsibility and public attention — and that is precisely the narrative core of "Die Ölmüllers".
As a podcast brand of digital naturals we devised, produced and brought the format to market — as a monthly video podcast in a studio built specifically for Lissie and her husband. Format, editorial, direction, post-production and distribution all come from one source.
The launch showed that community and format craft build reach together: the very first episode reached 100,000 listens, and the podcast now sits in the millions. Distributed across every relevant platform — Spotify, YouTube, Apple Podcasts, Amazon Music and more.
The format is monetised through long-term sponsorship and partnership agreements — commercially sustainable for both sides over many years.
Stats
02
Approach
Format development, editorial and direction — a narrative frame that translates Lissie's community into a recognisable podcast format.
Studio build and full-service production — recording, video post-production, sound design and delivery from one source.
Distribution and monetisation — every relevant platform plus long-term sponsorship and partnership sales.
Essence
"We didn't just put a microphone in front of Lissie — we built her a studio of her own, a format of her own and a distribution and monetisation machine that picks the community up from day one. After the first episode we were at 100,000 listens; today we're in the millions — across every platform and in long-term partnerships."
